Indian Social Media

There are 2 scenarios in it, Just like SEO. Social Media should be equally integrated and should be part of the overall process

• On Page Social media

• Off-Page Social Media

Both the scenarios are equally important; as it serves similar purpose of allowing our customers to interact with us or rather get our consumers more closer to the brand. However, the face of communication in the online space for any brand is the website in the first case and then the rest. But, unfortunately 85% of the brands globally fail to do so. Hence, they have started relying on the freely available Social Media platforms to listen to their consumers or rather engage with them via conversations, interactive applications etc.

• In the current scenario, it is imperative to have social media scenario in both ways, which means enabling Social Media on the website via embedding 2 way response mechanism such as embedding real-time comment windows or conversational opportunity via online chat or via embedding public forums within the site itself. However, having social media integrated with the website will have higher benefits in terms of Control; Authenticity & Reliability at the same time yields excellent SEO results. Embedding Social Media on the site also helps retain our consumers with the site forever and not just end up with a visit

• Social Media for every website is equally important to enable 2 way communications for the consumers as it is the first and most reliable source of information for anyone to refer to or go-through. It is even easier to promote via other mediums of advertising & Communications

• In the second scenario, which is an off-page Social Media, which is again using tools like Facebook, twitter, Video sharing, Document sharing & Social Web-casting are equally important for a website to integrate with and to make sure there is a continuous stream of information which is been updated or shared regularly (I would call it as conversations & Opinions). This certainly adds lot of value to the overall page ranking of the site & definitely references to the actual site via citations and makes it more search engine friendly.