Indian Social Media

I have been in Social Media for more than 4 years now. Have been involved with many brands across many industry verticals. However, thought of sharing some important insights on each of these verticals in detail. I have not tried to elaborate on these things in detail, but hopefully these insights will come handy to most of our Social Media Enthusiasts.

After a long debate with my friend Anniruddh Shanbhogue who equally helped me in gathering these insights. Here is the list for all of us.

Auto:

• In-depth Listening (Keeping a track of the brand’s share of voice, complaints & Queries
• Unveil and launch new products through Social Media with the help of Social Web-casting, Teaser Marketing campaign & Video Virals
• Addressing customer queries & grievances regularly in order to identify the loops of the product, after service, delivery issues
• Using corporate blogs to communicate their messages & Emailers
• Heavily relying on Social Applications, Mobile Applications & Mobile Barcode Marketing

Banking / Credit Cards

• Enabling online communities in which business owners can interact with one another and access a variety of helpful resources
• Majority of the Banks have utilized real-time conversations as the mainstream communication
• Using corporate blogs to communicate their messages & Emailers
• Heavily relying on User generated forums to understand the problems relating to products, communication, service issues

(I specifically don’t see any efforts made in “Listening” specifically in India. But, at the global level good efforts are made towards Listening and addressing queries & Complains)

Retail

• Maximum usage of Social Networks, Social Application, Mobile Application & Location based marketing
• Using virtual world to market and organize specific events around product launches
• Using online Couponing systems such as “Groupon” to gratify customers and building loyalty programs around it

Consumer Goods:

• Building social media campaigns around Loyalty programs
• Utilizing Virtual worlds to build events around product launches
• Location based marketing: Such as Foursquare badges & Quick Response Codes
• Leveraging entire stores online via Social Shopping

Telecom

• Most of them are experimenting through social games and other platforms to engage with customers.
• Leveraging creative Avatars using social networking (e.g. ZooZoo)
• Using blogs to target specific categories within Telecom industry like VOIP and also maintaining corporate blogs to communicate messages to its consumer base
• Targeting influential Bloggers to spread their marketing and product messages

Media & entertainment

• Engaging with the audience using Mobile/social  Applications, Social Games, Influencer Meet-ups
• Heavily rely on Socially enabled micro- sites
• Usage of mobile coupon codes to engage its audience in contests.
• Social Franchise Marketing

I shall add some more verticals to the current list. However, request everyone of us to add or share more to it.