Indian Social Media

We still see many brands attempting to engage bloggers and other online influencers to engage and involve in various brand initiatives

However there are many brands I have come across who still don’t agree that engaging online influencers is a real good idea. I don’t blame them anymore, as this is something which I have been experiencing with some of the brands I am handling.

Lets understand, Brands don’t believe in repeating their strategies if it does not work in the first place. As there is so much to it which they are accountable for. However, it is the duty of  every Social Media consultant  to keep them informed about the repercussions.

The approach should not end here. In-fact, Brands and online Influencers should work hand -in-hand to achieve a common goal and objectives. I would like to share some of my own experiences with the online Influencers. After every brand Engagement, our work goes again to the square one, which involves follow-ups with them in order to encourage to share their experiences. During the process, I happened to speak to one of the Blogger and just mentioned that my client carried enough motivation to finally consider this medium and agree to believe in a strategy which involves online influencers. My client did not even know how it is going to be handled or how would they face such gatherings. Having said that, some brands really take pains to encourage such strategies as it does involve a complete mindset shift. This will evolve in the coming future, but the initial encouragement plays a vital role for every brand towards why they should engage online influencers. However, this does not mean that they should expect every blogger to write positive about them. But, all they expect is at-least sharing of their overall experience with the brand and deserve to be addresses at-least. I strongly think, this is very important for every online influencer to think about it and even reciprocate the same.

Just as we educate our clients that encouraging Online influencers is must, the same goes to the online influencers too. Brands deserve such encouragements and hence can embrace the medium.

I think every experience should be shared, good or bad. As every experience is worth sharing